“Who am I?” I see that question circling around as we get into the details of designing a website, crafting a logo, or building a brochure. What starts off as a fun “project” quickly becomes a very serious process.
As the days pass, this simple act of creating a marketing piece takes on a life of its own. I’ve seen it take hold of people time and time again. It’s exciting and important to each person I meet, however, it is not without its challenges. As people start to reflect on their message the process asks them to dig deeper. They may begin to feel frustrated and anxious as their “project” comes to symbolize much more than its initial intended purpose. And there, right there in that moment “…we look into our lives as we look into water. We kneel, as if by the side of a pool, seeing in one moment not only the fleeting and gossamer reflection of our own face, clouded and disturbed by every passing breath and the lives of all the innumerable creatures that live in its waters, but the hidden depths below, beyond our sight, sustaining and holding everything we comprehend.” (1)
As the days pass, this simple act of creating a marketing piece takes on a life of its own. I’ve seen it take hold of people time and time again. It’s exciting and important to each person I meet, however, it is not without its challenges. As people start to reflect on their message the process asks them to dig deeper. They may begin to feel frustrated and anxious as their “project” comes to symbolize much more than its initial intended purpose. And there, right there in that moment “…we look into our lives as we look into water. We kneel, as if by the side of a pool, seeing in one moment not only the fleeting and gossamer reflection of our own face, clouded and disturbed by every passing breath and the lives of all the innumerable creatures that live in its waters, but the hidden depths below, beyond our sight, sustaining and holding everything we comprehend.” (1)
